Food idea marketed to bulimics: tastes like barf going down but tastes GREAT when you barf it back up.
The bulimic ladies are a great market to go after because they’re hungry ALL THE TIME….then they eat, barf….empty stomach again. There’s no pace. It’s a vicious cycle to stay skinny….so what if you sold them a product that TASTES TERRIBLE….therefore punishes them to eat it….but then on the way back, when they decide to throw it up to keep their physique intact, it tastes amazing. I see that as DOUBLE encouragement.
1. Encourage them not to eat it in the first place cause it tastes bad.
2. Encourages them to vomit up what they did eat not only because they don’t want their body to process it but also because ON THE WAY BACK, IT TASTES GREAT!
If Joe camel markets cigarettes to kids…we could go a similar route for the bulimics and have a really skinny chick mascot. In my mind she has a long, cigarette holder and chin length black hair. The ads will be designed to make women feel bad about themselves physically. They won’t want to buy other food products that taste good out of fear they’ll eat too much of it. Think about it. Any financial backers interested in getting this project off the ground, you know where to find me.
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